How Much Does an SEO Website Cost for a Home Service Business?

Home service business owners asking this question are usually comparing three very different things: a DIY website builder, a freelancer or small agency, and a managed system that includes ongoing SEO work. The sticker prices look similar at a glance but the ongoing value is not.

DIY website builders

Tools like Squarespace, Wix, or GoDaddy typically run $15–$50 per month for hosting and a template. The website itself is cheap, but it usually has no ongoing SEO work behind it — no monthly optimization, no Google Business Profile management, no lead follow-up. The business owner is expected to do that themselves, on top of running jobs.

Freelancers and small agencies

A custom-built website from a freelancer or small web shop commonly costs $1,500–$5,000 up front, sometimes with a smaller monthly maintenance fee. That covers the build, but SEO work — the part that actually gets the site ranking for local searches — is frequently a separate line item, often $500–$2,000 per month on its own if the freelancer offers it at all.

A managed local growth system

The alternative is a flat-rate, all-included model. Sol Invictus, for example, charges $297 per month for a built-and-hosted SEO website, monthly SEO work, Google Business Profile optimization, missed-call text-back, automated lead follow-up, and review request automation — bundled together rather than billed as separate line items, with no setup fee and no long-term contract.

The right choice depends on how much of the ongoing work — SEO, Google Business Profile upkeep, following up on leads — a business owner wants to handle themselves versus have run automatically in the background.